Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management

    

    Business must have both positive and negative. So, that is depending on the direction of the management business in which form. But, if company crisis often result in negative publicity, that show to the image of the company.

     Addition to, negative responses is attitude changes in consumers faced with a company response to negative publicity. Unavailability of information in the form of a strong company response causes subjects to generate both negative affective and negative cognitive responses to a company. Company responses as weak arguments are as weakness to a company and brand image as no responses at all.

  

     For example, crisis management was that of Wendy’s. The fast food chain’s image and sales were severely damaged when a woman in San Jose, California. She found a severed finger in her beef chili at the Wendy’s store.

     And then, Wendy's reported a sales drop at its Northern California locations. Employees have been laid off and work hours were reduced as a result of Ayala's claims and consumers steering clear of Wendy's.

     Thus, After the San Jose franchise owner notified management, Wendy's corporate executives leapt into action with a public relations initiative. Wendy's President Tom Mueller quickly stepped into the public spotlight, responding initially to the media. The company offered a $50,000 reward to the first person providing verifiable information leading to the identification or origin of the finger. Moreover, the company and its president made themselves available to the media to reaffirm that "Nothing is more important to us than the quality of food we serve."