Media Face Challenges in Maintaining “The Well”

   The advertising is the primary source of revenue for nearly all media companies and that is a form of communication for marketing and used to encourage or persuade an audience.

   Moreover, Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

   In 2005, accounting to several company including energy giant BP and financial services company Morgan Stanley instituted “ad pull” policies for print publications whereby their ads will be pulled from any editions containing objectionable editorial coverage.

   However, the magazines and newspapers are still very much to concern over maintaining the concept of The Wall and ensuring that decisions on the writing, editing, and publishing of story.

  Finally, the advertisers must be work or present story to creative and inspiration when they are present story to consumers or their advertising.

Marketers Head to China

      

     China, officially the people’s republic of China (PRC) is a country in East Asia. It is the world most popular country with a population of over 1.3 billion. However, in after 1979 China has become one of the fastest and growing consumer markets in the world.

     Then, in the 1980 was demand for product such as radios, cameras, motorcycles and TVs. During the ’90 to development product became popular.

     However, over the past five years the demand is increasing for many other product including personal computer, mobile phones, clothing, and fast food.

     Moreover, imported products are extremely popular among consumers when the company also became the first Chinese company to be an official top Olympic sponsor.

     For example, Nike’s strategy was to partner with the National Basketball Association (NBA) that to bring such players as Michael Jordan. Moreover, China is most famous to the star Yao Ming of the Houston Rockets. Nike has extended its sponsors to other sports as well and Nike is a one of company for the extremely product they are successful in marketing of China.

Video News Releases: Promoting the News or Deceptive Advertising?

    

The video news release(VNR) is a video segment made to look like a news report but is instead created by PR firm, advertising agency, marketing firm that provide to shape public opinion, promote commercial product and services.

    Many decades ago, the video news release or VNR has been a tool of public relation that is very popular in the internet and then, the video news releases its tool for present about advertising for business. Therefore, many people interest to see the video news release.

    However, according to the VNR financed by the department of health and human service was aired on a number of local news programs around the country, it was product to promote the new Medicare plan, The creation of the Karen Ryan video was ruled in 2004 to be in violation of federal law by the General  Accounting Office (GAO).

   Therefore, the Federal Communications Commission (FCC) warned television stations that they could be fine for on air news story provided by the government and by companies without disclosing who made them.

Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management

    

    Business must have both positive and negative. So, that is depending on the direction of the management business in which form. But, if company crisis often result in negative publicity, that show to the image of the company.

     Addition to, negative responses is attitude changes in consumers faced with a company response to negative publicity. Unavailability of information in the form of a strong company response causes subjects to generate both negative affective and negative cognitive responses to a company. Company responses as weak arguments are as weakness to a company and brand image as no responses at all.

  

     For example, crisis management was that of Wendy’s. The fast food chain’s image and sales were severely damaged when a woman in San Jose, California. She found a severed finger in her beef chili at the Wendy’s store.

     And then, Wendy's reported a sales drop at its Northern California locations. Employees have been laid off and work hours were reduced as a result of Ayala's claims and consumers steering clear of Wendy's.

     Thus, After the San Jose franchise owner notified management, Wendy's corporate executives leapt into action with a public relations initiative. Wendy's President Tom Mueller quickly stepped into the public spotlight, responding initially to the media. The company offered a $50,000 reward to the first person providing verifiable information leading to the identification or origin of the finger. Moreover, the company and its president made themselves available to the media to reaffirm that "Nothing is more important to us than the quality of food we serve."

    

Did Janet Jackson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

   

    Nowadays, there are many advertisements for attract the attention of customers and audiences. The most popular at this time is Youtube and online media channels to distribute these releases quickly.

    In the event of GoDaddy.com that advertising about clothing with unusual . when, Janet Jackson’s and Justin Timberlake ripped off her top and exposed her breast during a halftime show for Super Bowl XXXVIII. This event became the attracted the attention of many viewers.

    According to, Lou D’ Ermiilio head of public relation for Fox sports networks, said “ I will tell you that this is the fifth Super Bowl I’ve worked from a network PR perspective, but it’s the first that I will have a pre-thought strategy about dealing with editor and commercial content”

   However, have the superstars that are famous joining to advertising which the cause for popularly known company and other company that have unique strategies. So, to be able to compete with competitor around the world even Janet Jackson make to GoDaddy.com successful but, this should be considered and should be well screened and sensor before broadcast.

Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y

     

    In the past, the marketers have many ways to promote their products and service. Moreover, many company use sponsorships and promotional to deal with sport such as football, soccer, basketball, baseball, golf, tennis, and etc.

     According to Mountain Dew and other brands use extreme sports to connect with Gen Y that from a marketing perspective, Mountain Dew was founding sponsors of the Extreme Games and Extreme sports to signed partnerships with action sport even before the company competitions began.

    For example, Mountain Dew is a soft drink product and sponsorship of individual athletes who participate in professional action sports has been a part of the Mountain Dew brand with present sponsorship including skateboarder for persuade and attract of customers interest in Extreme sports.

   Moreover, other brands have accepted Mountain Dew have signed sponsors of Dew Action Sports Tour (DAST) that including Panasonic, Vans, Toyota, Gillette Right Guard, and Sony Play station.

    So, promotional for the sales that there are several ways and the target of customers are important to marketing such as age, gender, interested of customers. Moreover, advertising also important in order to attract commercial customers.

Blogs: A great marketing opportunity to cheat?

     

      Nowadays, many companies already are use blogs to focus groups for research customer group and moreover, to develop better customer relation programs, to promote new products that is opportunity to communicate with customer.

     Therefore, the cost of adverting on blog is very inexpensive relation to other traditional media, still for garner objective feedback from bloggers.

     But, some marketers believe that to the blog is a dangerous place that is include a critical of product

This is a free blogging

     According to Sharon Morgan, writing on webpronews.com, reports on a company that market itself as an internet company but hires people with expertise in specific area to involve themselves into a blogging community.

    Finally, blog for marketing it same trading via the Internet or shopping online and make a blogging are advantage and disadvantage in the marketing.so, we should thinking before purchase a product.