Media Face Challenges in Maintaining “The Well”

   The advertising is the primary source of revenue for nearly all media companies and that is a form of communication for marketing and used to encourage or persuade an audience.

   Moreover, Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

   In 2005, accounting to several company including energy giant BP and financial services company Morgan Stanley instituted “ad pull” policies for print publications whereby their ads will be pulled from any editions containing objectionable editorial coverage.

   However, the magazines and newspapers are still very much to concern over maintaining the concept of The Wall and ensuring that decisions on the writing, editing, and publishing of story.

  Finally, the advertisers must be work or present story to creative and inspiration when they are present story to consumers or their advertising.