Marketers Head to China

      

     China, officially the people’s republic of China (PRC) is a country in East Asia. It is the world most popular country with a population of over 1.3 billion. However, in after 1979 China has become one of the fastest and growing consumer markets in the world.

     Then, in the 1980 was demand for product such as radios, cameras, motorcycles and TVs. During the ’90 to development product became popular.

     However, over the past five years the demand is increasing for many other product including personal computer, mobile phones, clothing, and fast food.

     Moreover, imported products are extremely popular among consumers when the company also became the first Chinese company to be an official top Olympic sponsor.

     For example, Nike’s strategy was to partner with the National Basketball Association (NBA) that to bring such players as Michael Jordan. Moreover, China is most famous to the star Yao Ming of the Houston Rockets. Nike has extended its sponsors to other sports as well and Nike is a one of company for the extremely product they are successful in marketing of China.