Thursday, February 28, 2013

BzzAgant : Buzz for Hire


       Hello everyone today I will talk about the leading social marketing company. They put product in the hands of hundreds of thousands of real consumers and help them share their opinions about them with friends and family via reviews in post, photos and video and more that is a “BzzAgant company”


      BzzAgents discover, try and share popular new products and services and influence big-name brands with their valued feedback.

      Moreover, BzzAgent use the Social media does want to interact with people.According to Dave Balter, He believes that, from the beginning, only a few people to use a network will be expanded to the broader principles of Dave is a member of BzzAgent into one. The fans club or members will be samples to try out and a brief guide about the product. The major issues raised can talk to the other members to talk about it to those around you. Every time you talk about the product. He will report back to BzzAgent points and so on. These reports are sent back to the network that allows the measurement of growth.





Sunday, February 10, 2013

Media Face Challenges in Maintaining “The Well”


   The advertising is the primary source of revenue for nearly all media companies and that is a form of communication for marketing and used to encourage or persuade an audience.

   Moreover, Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

   In 2005, accounting to several company including energy giant BP and financial services company Morgan Stanley instituted “ad pull” policies for print publications whereby their ads will be pulled from any editions containing objectionable editorial coverage.

   However, the magazines and newspapers are still very much to concern over maintaining the concept of The Wall and ensuring that decisions on the writing, editing, and publishing of story.
  Finally, the advertisers must be work or present story to creative and inspiration when they are present story to consumers or their advertising.

Marketers Head to China


      
     China, officially the people’s republic of China (PRC) is a country in East Asia. It is the world most popular country with a population of over 1.3 billion. However, in after 1979 China has become one of the fastest and growing consumer markets in the world.

     Then, in the 1980 was demand for product such as radios, cameras, motorcycles and TVs. During the ’90 to development product became popular.

     However, over the past five years the demand is increasing for many other product including personal computer, mobile phones, clothing, and fast food.

     Moreover, imported products are extremely popular among consumers when the company also became the first Chinese company to be an official top Olympic sponsor.

     For example, Nike’s strategy was to partner with the National Basketball Association (NBA) that to bring such players as Michael Jordan. Moreover, China is most famous to the star Yao Ming of the Houston Rockets. Nike has extended its sponsors to other sports as well and Nike is a one of company for the extremely product they are successful in marketing of China.


Video News Releases: Promoting the News or Deceptive Advertising?


    
The video news release(VNR) is a video segment made to look like a news report but is instead created by PR firm, advertising agency, marketing firm that provide to shape public opinion, promote commercial product and services.

    Many decades ago, the video news release or VNR has been a tool of public relation that is very popular in the internet and then, the video news releases its tool for present about advertising for business. Therefore, many people interest to see the video news release.

    However, according to the VNR financed by the department of health and human service was aired on a number of local news programs around the country, it was product to promote the new Medicare plan, The creation of the Karen Ryan video was ruled in 2004 to be in violation of federal law by the General  Accounting Office (GAO).

   Therefore, the Federal Communications Commission (FCC) warned television stations that they could be fine for on air news story provided by the government and by companies without disclosing who made them.


Sunday, January 27, 2013

Ayutthaya Today


  
 Hello everyone today will be recommend the ancient city of Thailand. That is Ayutthaya or Phra Nakhon Si Ayutthaya. Then, I will talk about history of Ayutthaya, geography , population, agriculture, product, famous temples in Ayutthaya.

  Ayutthaya is an extremely important province as far as the history and culture of Thailand is concerned, a fact reflected in the number of historical and cultural attractions seen in the area. Ayutthaya was originally founded in 1350 and over the next few decades developed to be the capital of the Siamese Kingdom. Ayutthaya became the second capital of Siam after Sukhothai.

  Ayutthaya is 76 kilometers north of Bangkok and boasts numerous magnificent ruins. Such ruins indicate that Ayutthaya was one of Indo - China's most prosperous cities. Phra Nakhon Si Ayutthaya a Historical Park, a vast stretch of historical site in the heart of Ayutthaya city, has been included in UNESCO's list of world heritage since 13 December, 1991.

   Geography and agriculture of Ayutthaya, covering 2,556 square Kilometers, is located in the flat river plain of the Chao Phraya river valley. The presence of the Lop Buri and Pa Sak rivers makes the province a major rice farming area. The center of the province has been called "City Island"(Koh Muang) as it is surrounded by rivers while the northern island is called "Floating Island"(Koh Loy) because several rivers flow pass the city as follows:
         1. Chao Phraya River
         2. Pasak River
         3. Lopburi River
         4. Noi River
          
            Many product of Ayutthaya , I will example famous product of Ayatthaya such as 
        
Palm Leaf Fish Mobile
             Weavers of the palm leaf fish mobile, and other palm leaf products, in this province are Thai      Muslims. The skills have been inherited for over 100 years.

Bamboo Fan

             Bamboo fan weaving in Amphoe Ban Phraek, Phra Nakhon Si Ayutthaya, has been inherited from the olden days.

Palm Leaf Hat
              A handicraft that has been inherited since ancient times. Weaving a palm leaf hat requires no less craftsmanship than any other kinds of basketwork.The palm leaf hat is now an OTOP product of Tambon Bang Nang Ra.

Roti Sai Mai
      A snack composing of candy floss (Sai Mai) wrapped with flat bread (Roti), initiated by Thai Muslim vendors.

 Moreover, In Ayutthaya have many famous temples and some temple is a history of Ayuthaya.


Wat Chaiwattanaram
     This temple is an excellent example of Khmer architecture in the Ayuthaya period and still in good shape. It's so intact that you get a good idea what a working temple might have been like some 300 years ago.


Wat Mahathat 
      This temple is typical of the Ayutthaya ruins: large crumbling stupas surrounded by low laterite walls and rows of headless Buddhas. One Buddha-head is in a tree trunk.


Main Buddha of Wat Na Phra Mane

Black stone Buddha from the Mon period.
Wat Na Phra is worth visiting to see the black stone Buddha dating from the Mon (Dvaravati) period, as well as the principal Buddha decorated in regal attire. The building has stunning vaulted ceilings supported by ornate pineapple-shaped columns.



Rows of Buddha Images around the central stupa. 
 Wat Yai Chai Mongkol, the recently restored white reclining Buddha near the entrance was built by King Naresuan. The massive pagoda celebrates the defeat of the Burmese at Suphanburi in 1592 and King Naresuan's defeat of the crown prince of Burma in an elephant joust. The gold chedi is surrounded by sitting Buddhas.

         

Thursday, January 24, 2013

Tourism trend for Thailand


     Hello everyone, today I will talk about tourism trend for Thailand that is important to industry tourism of Thailand and economic of Thailand. Then, the tourism in Thailand that popular from natural more than the theme park especially travel to the beach in the south of Thailand. It’s beautiful place.

     Then, the foreign tourist arrivals travel in Thailand as well Number 16 in the world.So, the tourism that make a lot of income for Thailand. 

     According to Ministry of Tourism have a factors make the tourist arrivals in Thailand to increase which result confidence from the political situation in Thailand that make popular destination in Thailand.

    In year 2013, 83.9% of foreign tourists to travel in Thailand have attended to supported by ASEAN Economic Community (AEC) popular for tourism in Thailand in the ASEAN which Thailand has been a featured such as historic site and culture(28.1%),Cultural tradition and folk art (20.4%)and beach (14.3%)

   Moreover, have a problems do foreign tourist have when traveling in Thailand that is a traffic jam (37.2%) it’s a big problem of traveling by themselves and many people to stay in Thailand and cheating fares of taxi  and Tuk Tuk(23.2%)especially the foreign tourist.

    Thus, to resolve the problem by should be define the measure or law that controls many people cheating and exploiting to foreign tourist.So, this action its destroy the reputation of Thailand.

Wednesday, January 16, 2013

The souvenir in Thailand



      Nowadays, the souvenir is important in everyday life which exchange or gift souvenir for recollection and thinking to donator. Greatly, many people popularity gift souvenirs to honor and other opportunity for events.

      And then, I will be offer the souvenir that is OTOP from Lampang. This is a “Incensed Candle in Bamboo Section” which , chirapha produces aromatherapy candles which are put in bamboo sections. It make you will be relaxed by aroma and candlelight.

     Moreover, that had the manufacturing procedures is expedient. It is begin from decorate a bamboo section and then, pour wax into the bamboo section and put aromatherapy scents into wax. finally, decorate with mulberry paper leaves and robes.

     Thus, the Incensed Candle in Bamboo Section had a product strengths from design is beautiful and natural and can be lit for long time with lasting aroma. It is good product for present and souvenir with many events.



Where to stay in Thailand?



     Hello everyone, after I recommended the Tourism in Thailand that perfect destination at Chiang Mai and then today I will persuade you to travel at Khoa Kho in Phet Cha Bun that from Bangkok take just three hours and you can stay at the Natural Yurt Resort. This resort had unique is Chinese style.

     The Natural Yurt Resort or Chinese called “Hua Ma Jia Yuan” designed resort in Chinese style. Since Mongolia. (Yurt).You will touch the relaxing of the garage style and surrounded by meadows, mountain,river and mists of the mountains.


  
    Moreover, The Natural Yurt Resort had the house Chinese style and builds a house with the boutique style that had a many color.

   Therefore, in the resort had many facilities such as Individually control air-conditioning, LCD TV 32", wireless internet service, dressing table, coffee making facilities, separate shower, DVD/VCD/CD/MP3 player, refrigerator, hair dryer, shower electric.

   Thus, this resort had many kind of room or house and many price. This resort is specially style and I will be to offer this resort for visitors like to travel at the mountain.

You see information in this website : http://www.naturalyurt.com/




Sunday, January 13, 2013

Tourism Thailand perfect destination


    
    In Thailand, have many kind of place to travel in the vocation and then I will recommends to about the specialized tourism that is popular in Thailand. Moreover, Thailand had customs and cultures each sector in Thailand. These are specialized event and festivals of each sector. That is the Chiang Mai Thailand flower festival. This is Thailand's greatest flower show.

     Early February, a definite horticultural highlight held during the first week of the month, with magnificent displays of exotic flowers and plants, together with a procession of floats along Tha Pae Road.

     The Chiang Mai Flower Festival is similar to other flower festivals hosted around the world such as Taiwan’s In-Season Flower Festival, Japan’s Sakura Festival, and the Netherlands’s and Belgium’s Flower Parades. Thailand’s first Flower Festival was hosted by Chiang Mai in 1977 and was such a success that it was made into an annual event.



     Moreover, have the Flower Festival Parade and the parade moves very slowly, and stops frequently, so there is plenty of opportunity to take photographs of the gaily decorated floats, pretty girls, and colorful hill tribe people in their costumes. This festival is like beautiful place and attendance for visitors in this February. 


Sunday, January 6, 2013

Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management


    
    Business must have both positive and negative. So, that is depending on the direction of the management business in which form. But, if company crisis often result in negative publicity, that show to the image of the company.

     Addition to, negative responses is attitude changes in consumers faced with a company response to negative publicity. Unavailability of information in the form of a strong company response causes subjects to generate both negative affective and negative cognitive responses to a company. Company responses as weak arguments are as weakness to a company and brand image as no responses at all.

  
     For example, crisis management was that of Wendy’s. The fast food chain’s image and sales were severely damaged when a woman in San Jose, California. She found a severed finger in her beef chili at the Wendy’s store.

     And then, Wendy's reported a sales drop at its Northern California locations. Employees have been laid off and work hours were reduced as a result of Ayala's claims and consumers steering clear of Wendy's.

     Thus, After the San Jose franchise owner notified management, Wendy's corporate executives leapt into action with a public relations initiative. Wendy's President Tom Mueller quickly stepped into the public spotlight, responding initially to the media. The company offered a $50,000 reward to the first person providing verifiable information leading to the identification or origin of the finger. Moreover, the company and its president made themselves available to the media to reaffirm that "Nothing is more important to us than the quality of food we serve."




    

Did Janet Jackson’s Wardrobe Malfunction Help GoDaddy.com’s Success?


   

    Nowadays, there are many advertisements for attract the attention of customers and audiences. The most popular at this time is Youtube and online media channels to distribute these releases quickly.

    In the event of GoDaddy.com that advertising about clothing with unusual . when, Janet Jackson’s and Justin Timberlake ripped off her top and exposed her breast during a halftime show for Super Bowl XXXVIII. This event became the attracted the attention of many viewers.

    According to, Lou D’ Ermiilio head of public relation for Fox sports networks, said “ I will tell you that this is the fifth Super Bowl I’ve worked from a network PR perspective, but it’s the first that I will have a pre-thought strategy about dealing with editor and commercial content”

   However, have the superstars that are famous joining to advertising which the cause for popularly known company and other company that have unique strategies. So, to be able to compete with competitor around the world even Janet Jackson make to GoDaddy.com successful but, this should be considered and should be well screened and sensor before broadcast.

Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y


     
    In the past, the marketers have many ways to promote their products and service. Moreover, many company use sponsorships and promotional to deal with sport such as football, soccer, basketball, baseball, golf, tennis, and etc.

     According to Mountain Dew and other brands use extreme sports to connect with Gen Y that from a marketing perspective, Mountain Dew was founding sponsors of the Extreme Games and Extreme sports to signed partnerships with action sport even before the company competitions began.

    For example, Mountain Dew is a soft drink product and sponsorship of individual athletes who participate in professional action sports has been a part of the Mountain Dew brand with present sponsorship including skateboarder for persuade and attract of customers interest in Extreme sports.

   Moreover, other brands have accepted Mountain Dew have signed sponsors of Dew Action Sports Tour (DAST) that including Panasonic, Vans, Toyota, Gillette Right Guard, and Sony Play station.

    So, promotional for the sales that there are several ways and the target of customers are important to marketing such as age, gender, interested of customers. Moreover, advertising also important in order to attract commercial customers.